http://www.elisabethkellam.com/sarasotapd daily 0.75 2015-05-11 https://images.squarespace-cdn.com/content/v1/54185153e4b0d2ecae1fb259/1431356183038-2YPKIUK9Z25GU89Q3WFX/demographics.jpg Sarasota Police Department Starting out, we wanted to get a good idea about the demographics of the area. So we hit the books, searched the web and found out everything we could about the area and the people who lived there. https://images.squarespace-cdn.com/content/v1/54185153e4b0d2ecae1fb259/1431357536333-9WPDSGIV2O8PWZIQ9Q9E/final+logo2.jpg Sarasota Police Department https://images.squarespace-cdn.com/content/v1/54185153e4b0d2ecae1fb259/1431356167521-RX4FMTZKF5Y7OUDIZDCN/farmerscollage.jpg Sarasota Police Department We then took it to the streets where we talked to people in the community about their feelings on the Police, and how they thought the Police could be more involved. We asked them about changes they'd like to see, or any suggestions they might have. https://images.squarespace-cdn.com/content/v1/54185153e4b0d2ecae1fb259/1431354828884-PG59BZ5K0T3JHTUDJHOE/blueyou.jpg Sarasota Police Department Now that we had a lot of research it was time to get to work. After brainstorming with a million and one different word combinations we came up with blue - being the police, and you - being the community. The plus represents the two working together. This would become our slogan for all Police/Community initiatives. https://images.squarespace-cdn.com/content/v1/54185153e4b0d2ecae1fb259/1431354840043-X3ZTJF1UESPX8I88RDLT/logo+types.jpg Sarasota Police Department Here are some of they different logos we came up with. They were presented to the Chief for a final decision. https://images.squarespace-cdn.com/content/v1/54185153e4b0d2ecae1fb259/1431354847567-1BQ4EOT0R8XDFDU6OX8O/final+logo.jpg Sarasota Police Department The final logo! https://images.squarespace-cdn.com/content/v1/54185153e4b0d2ecae1fb259/1431354861595-L0Z35BOP27ROCKSDQHV1/shirt1.jpg Sarasota Police Department After the logo was finalized we started making different promotional pieces, which included t-shirts, stickers, bumper stickers, buttons, and more! https://images.squarespace-cdn.com/content/v1/54185153e4b0d2ecae1fb259/1431354974858-XO5BZEPXEFF3PZ7QHB9M/movieposter.jpg Sarasota Police Department We organized an outdoor movie event where we would project a movie onto the side of the police department building. This was the first that turned into many! https://images.squarespace-cdn.com/content/v1/54185153e4b0d2ecae1fb259/1431354998647-UZP7JQ5DOGQ9SVDU1NNZ/presscollage.jpg Sarasota Police Department Before the movie night, the Police held a press release with us and all the local news stations. We presented the new brand, "Blue Plus You" and it served as a kick off of the whole initiative. https://images.squarespace-cdn.com/content/v1/54185153e4b0d2ecae1fb259/1431354986323-HSWIRTH6L1LSSV7MSD5O/movie-collage1.jpg Sarasota Police Department The first movie night was an absolute sucess! https://images.squarespace-cdn.com/content/v1/54185153e4b0d2ecae1fb259/1431354994414-7PGR155XQQ82P9UBYL40/movie-collage2.jpg Sarasota Police Department https://images.squarespace-cdn.com/content/v1/54185153e4b0d2ecae1fb259/1431355883582-OJL1J75CKB3ALMG4PB9B/oldsite.jpg Sarasota Police Department We also we given the task of redesigning the Sarasota Police website. 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Thinker. Competitive Swimmer. Dog Lover. Creative Director and Brand Strategist with expertise spanning experiential and digital marketing. Based in the Greater Baltimore area, I lead creative direction and strategic planning for a range of clients. Known for blending bold creative vision with data-driven strategy, I help brands tell compelling stories, build strong identities, and create memorable experiences across channels. Alumni of Ringling College of Art + Design. Let’s connect! http://www.elisabethkellam.com/resume daily 0.75 2026-02-23 https://images.squarespace-cdn.com/content/v1/54185153e4b0d2ecae1fb259/1d724301-6703-4a07-bde8-2c824a894900/Kerr_Resume.png Resume https://images.squarespace-cdn.com/content/v1/54185153e4b0d2ecae1fb259/8a12b862-aa28-454b-8e98-02ad30c430b5/Kerr_Resume2.png Resume - Make it stand out Whatever it is, the way you tell your story online can make all the difference. http://www.elisabethkellam.com/contact daily 0.75 2020-08-24